Richard Bishara - Digital Marketing During COVID-19: Automated Marketing For The New Normal

 Nobody could have predicted how the pandemic would affect businesses and one area that has changed is digital marketing. The pandemic may have you asking questions about whether your current digital marketing strategy is working. Or if you have had to cut down on the hours you spend developing your business, marketing may be one of the aspects that has suffered and you might be searching for solutions that will keep your campaigns afloat. 

Automation has been supporting businesses for a while now and one of the biggest reasons markers choose to adopt automation into their marketing strategies is for efficiency. By streamlining your digital marketing processes you can free up more time for creative and heavyweight tasks. A great example of streamlining is two-way app syncing whereby users of one app can integrate data with another app, say you want to create better cohesion between email marketing app Mailchimp and automation software Autopilot, you can do so by syncing your contacts – saving you time updating your contact’s information and data across platforms.